Annual Report for Clairstar, a bio-tech company.
My concept was to portray Clairstar as not only an innovative leader in biotechnology, but environmentally aware & socially responsible.
My typeface choice, imagery & layout was created to convey a sense of warmth and friendliness while keeping a focus on progressive technology. The color palette gives an impression of tech and nature combined. I chose images whose presentation is somewhat abstract but clear enough to convey a concrete sense of the vision of the company. The company logo is set in a typeface with interesting characteristics that communicates a tech-inclined personality while the lowercase treatment invokes a more subdued, friendly and sociable nature.
Concept, Layout, Design